Today, the consumer world is forever changing and all you have is 3 seconds to capture their attention. Do we have your attention?
The Greater Cheyenne Chamber of Commerce participated in the Digital Summit hearing from gobal experts on this critical topic. Speakers included professionals from a Facebook, EBay, Emma and Email on Acid, along with many others.
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“As the Chamber it is critical we learn about trends and the future of business. It is our role to provide businesses a roadmap to success by helping them achieve their goals.” Stephanie Joy Meisner-Maggard, Vice President shared.
The Summit provided opportunities to launch a better way of doing business. Therefore, here are 4 keys trends you need to learn more about. With this information consider how you could integrate this into your day to day business.
1) Artificial intelligence (AI) and machine learning is what makes your computer seem like it is always watching and it is! However this has increased ROI for businesses like eBay and is a proven methodology altering consumer’s experiences.
2) Videos are the way of the world but “sound” bites. Most folks start videos and watch them without sound. Therefore when you create video content consider text overlays and subtitles. We won’t read a paragraph but we will read a video!!!! Think about it.
3) Do we have your attention? If you made it this far then… PHEW! You have exceed the standard attention span for content. 3 seconds is all you have to capture someone’s attention. The human brain can process an image/video 60% faster than that of text. So, captivate don’t just capture.
4) Protest boring marketing! Focus on “People like us do things like this,” stated marketing expert Seth Godin. Everything has a story and when you consider your audience you can be surprised what you can sell.
Join the Chamber! Become a stronger business build a better community. Call 307-638-3388 to learn more or visit CheyenneChamber.org.
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