Blue Federal Credit Union was awarded with six Diamond Awards by the Credit Union National Association (CUNA) Marketing and Business Development Council. The awards were presented at a special ceremony during the Council’s 24th annual conference in San Antonio, Texas on March 31, 2017. CUNA is comprised of over 1,200 marketing and business development professionals across the country.
“We are beyond thrilled to be recognized by the CUNA Marketing and Business Development Council for many of our marketing efforts in 2016,” said Michele Bolkovatz, Vice President of Marketing at Blue.
Blue won awards for four 2016 marketing campaigns; the “Wyoming Proud”, the “Our Town,” “Rewards for Life,”and “Do Gooders Unite.”
“2016 was a year of many changes at Blue, and we wanted to show our members and our Wyoming communities that although our name has changed, we’re still the same local and convenient credit union we’ve always been,” said Bolkovatz. “We are proud of the success of the Wyoming Proud and Our Town campaigns and grateful to be recognized for them at the Diamond Awards.”
Additionally, Blue won in the website category for their 2016 website redesign. Blue teamed up with Click Rain, a marketing technology agency based out of Sioux Falls, South Dakota, which specializes in website design and user experience. Finally, Blue was also awarded in the Plastic Access Card Designs category for the Credit Union’s loyalty suite of debit card designs featuring the Wyoming Proud buffalo, the CSU Rams, and CSU Aggies cards.