Nov. 30, 2019 the Small Business Administration will host the 10th annual Small Business Saturday. The community is encouraged to shop local and support community retail.
For business owners, the holiday season is generally the busiest season for sales. According to the National Retail Federation, holiday sales are expected to increase 4% since last year. Small businesses know this season can be filled with opportunity, and Shop Small Business Saturday brings together both shoppers and store owners.
On Nov. 30, folks are encouraged to shop local and support community retail during Shop Small Business Saturday.
Senator Mike Enzi shared, “By having your business participate in a community-wide event like this one, it is an extra opportunity to let shoppers know that your business is the perfect place to shop this season…This Nov. 30 is an opportunity for both shoppers and retailers to not miss, as it is a true diamond in the rough in the world of business.”
The day is intentionally placed between two major retailing days: Black Friday and Cyber Monday. For small business that feel they cannot compete with national retailers, the amount that shoppers spend at small businesses says otherwise. The National Federation of Independent Business estimated that last year’s Small Business Saturday brought in almost $18 billion – a record high.
“Don’t miss out on the opportunities the holiday season can provide your business. No matter where folks are traveling this season, there is always a small business to support. I hope the joy of this special season stays with you, your family and your business throughout the year” shared Senator Enzi.
For businesses interested in participating in Small Business Saturday, the Greater Cheyenne Chamber of Commerce is annually a Neighborhood Champion of the American Express initiative. This year the shopping event will take place at a variety of businesses throughout the greater Cheyenne. Businesses can sign up as a business for Shop Small Business Saturday and the Chamber will promote them. They currently have over 20 businesses signed up for the big day and encourage more to participate.